The 108th American International Toy Fair was held last February 13-15 this 2011 in New York City. This is one of the biggest toy trade shows where the newest and hottest products in the children's marketplace are exhibited. According to TIA (Toy Industry Association, Inc.) toy trend specialist Reyne Rice, "Toymakers are influenced by so many outside factors. It's always remarkable to see how toys reflect what is happening in the world today and meet the demands of families who want to play in new and challenging ways. This has never been more evident than at Toy Fair 2011. The industry really outdoes itself year after year." Some of the top trends that were seen in the 2011 Toy Fair are the following:
Eco-friendly Toys
Alex's EcoCrafts are made from recyclable materials
Brands based on digital media
Angry birds board by Mattell is based on the app "Angry Birds"
Social Interaction
Ninjago by Lego is designed to be used in a battle game called "Spinjitzu"
Aspirational toys
Toys that inspire kids to act in positive ways like LearningResource's Pretend play doctor set
Technological Toys
VTech's InnoPad is designed as a learning tablet for kids. It can also double as an MP3 player or video player.
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